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The site jeevansangini.com had the following in the web site, "SMS PWD USERID on 9371295154 from Members Registered Mobile No." We noticed that the webpage stated " Fill Form and Get ID." It also stated " Marriage is a silken tie of Affection and Esteem, which binds two people unrelated by blood. Is the worlds First Matrimonial Portal to introduce unique feature of online Kundali matching of prospective life partner. And this was possible due to the prompt and reliable services provided by us." The header had Marriage as the highest ranking keyword. This keyword was followed by Matrimony, Matrimonial, and Marriage Bureau which isn't as urgent as Marriage. The other words the site used was shaadi. saadi is also included but will not be seen by search crawlers.